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RWLGROUP
Independent Risk Management, Insurance, and Employee Benefits Consultants
300 N. Coit Road, Suite 810, Richardson, Texas 75080-5456
Phone: 972-907-9095
Fax: 972-907-9198
E-mail: rwlgroup@rwlgroup.com
Internet: www.rwlgroup.com
November 2, 2006
To Whom It May Concern
Re: Louis V. Danna
Dear Sir/Madam:
This will serve to confirm that I have known and worked with Mr. Louis Danna for over ten years while he was serving in his former capacity as CFO at Dixie Produce Company in New Orleans and while I was serving as Dixie’s independent risk management consultant.
During the ten plus years that I worked with Louis, I was extremely impressed with his conscientiousness, work ethic, general knowledge and astute application of risk management principles. Mr. Danna had the uncanny ability to quickly learn the principles of risk management and apply them in a realistic and strategic manner.
As CFO for Dixie Produce, Mr. Danna had the responsibility for administering the risk management program. Louis’ managerial style was clearly exemplary of the utmost professionalism and of all his business affairs relating to insurance and risk management were transacted with the highest degree of ethical conduct.
I would not hesitate to recommend Mr. Danna as an independent CFO/COO.
Very truly yours,
Robert W. Lazarus
Robert W. Lazarus, ARM
President/Senior Consultant
Risk Management Services
RWL:np
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Working with Louis Danna
Louis is passionate about his work, a true teacher to his co-workers, respectable and understanding to his subordinates and a great leader. People that work with Louis become extremely loyal, respect him tremendously, and consider him not only a wonderful leader but also a true friend.
As a great problem solver, he will take the time to lead you to the answer, yet leave you with the sense that you did all the work. He gives praise where praise is deserved and constructive criticism where it is needed.
Louis has a strong character with genuine concern for people and business. A real leader with compassion, humor, and respect… all the great characteristics of a person admired by all that know him or work with him.
With a sense of humor that is second to none, a laugh that is infectious, and outstanding people skills, he is a real pleasure to work with.
Louis taught me many things in the 11 years we worked together. Make the work environment fun, yet productive. Treat others as you expect to be treated. Cure problems with laughter. And the most valuable asset of your business is the people that work for you - treat them that way.
Jill McLaughlin
Prior Manager of Human Resources
Dixie Produce and Packaging, Inc.
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I have worked with and for Louis Danna at Dixie Produce for 13 years. What an experience! He has truly been an inspiration. His ability to multi task, coordinate, think things through and deal with others is extraordinary. One of the many things I admire about him is his ability to keep business first and the personal relationship on the side. This trait comes hard for many people, but Louis makes it seem so easy. He is very easy going and patient which makes it easy to talk with him about any topic. Louis is direct and cuts no corners. I know when I approach him about any situation I can expect honesty, diversity and encouragement without a doubt.
Sincerely,
Teasha Sepulveda
Kenner, Louisiana
2006
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Louis Danna served as CFO of Dixie Produce, Inc. during the time frame our firm was engaged to provide advisory services to the Company. Our task was to negotiate acceptable forbearance terms with the incumbent lender, investigate potential senior debt refinance options, and explore sale and recapitalization possibilities.
Our reliance on Louis was significant. He provided timely product cost and revenue data, worked with us on developing the information memorandum we used in connection with the above scope of work, and generated the forecast we used for capital structure and identifying liquidity requirements. His work product was accurate and timely.
I would heartily recommend Louis Danna for accounting related functions.
Peter Colmer
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I have had the opportunity to work with Louis Danna for several years in association with JLM Direct Funding. He is personable, professional, and outstanding in the areas of Finance and Accounting. I greatly value my association with Louis Danna.
Deborah Hroch
Owner, Deborah Hroch & Associates, L.L.C.
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To Whom It May Concern:
Without a doubt Louis Danna is a great leader/boss, but let me count the many talents he brings to the table.
- Louis is a great problem solver and can cut straight to the heart of the matter and come up with a good solution.
- Louis always takes the time to listen and will point out different angles until you magically see for yourself the best way to handle a situation.
- Louis is easy going and has a great sense of humor. He ensures the work environment is productive but not unnecessarily stressful.
- Louis is professional and ethical.
- Louis treats his employees and co-workers with respect.
- Louis has high expectations for his employees and is result oriented. However, he will ensure each employee has the proper training and/or tools to get the job done.
- Louis appreciates and values his employees and customers, and they know it.
- Louis is quick to praise and give credit where credit is due. If needed, he gives constructive criticism that helps you correct the mistake without making you feel bad.
Louis Danna is a pleasure to work for. He will be a valuable asset to any group or company that he is associated with.
Jayne James
Director of Secondary Marketing
Sunset Direct Lending, LLC
Formerly with JLM Direct Funding, Ltd.
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Louis,
Congratulation on you new direction in life. Working with you in the past, I knew it was just a matter of time before you stepped out on your on to embark on such a career. I wish you much luck, and if there is anything I can do, please just ask.
I have learned so much from working with you in the past. As you know, I have also taken that same leap of faith and ventured out on my own. I have taken so much valuable information that I have learned from you and carried it with me. I am now using it to help set the course in directing my company’s direction. The most important thing that I have learned from you and that I will always remember is “It does not matter how long you’ve been in business. What matters is whether you are really serving your customers”. I have been building my company with that principal as my guide.
Best of luck and I look forward to seeing you in the near future.
Michael A. Doss
President
L&A Quality Foods
225-279-1542
mike@laqualityfoods.com
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